healthy doesn't mean good for you

Just because something looks good doesn’t mean it’s good for you. Today’s tactics surrounding food marketing really blur the lines between healthy eating and hitting your macronutrients. Just because the food label has the word “natural,” “organic,” “clean” or “healthy” doesn’t mean it’s good for your diet. The subdued colors on the packaging or smaller and/or thinner version of the product doesn’t make it any better either.

When you’re trying to achieve fitness goals, from losing weight and gaining lean muscle mass to improving performance or endurance, it’s important you know exactly what you’re putting into your body. That’s why athletes, bodybuilders and fitness enthusiasts live by their macros. They know precisely how many grams of protein, carbohydrates and fats they need to consume daily in order to keep up with their progress. And when fitness goals change, so do their macronutrients – recalculated, measured and tracked again.

Not all calories, fats, protein and carbs are created equal.

You want to make sure you’re eating quality food and that your source of energy comes from a well-balanced diet. There’s so much information out there, but many claims lead to misconceptions or misinformation. Even “clean eating” isn’t free of those beliefs. For example, unlike the general belief, eating clean foods does not mean you won’t gain weight. It doesn’t mean you’ll get a more toned physique. It doesn’t mean you’ll speed up your metabolism. And the list of misconceptions goes on and on.

Even healthy, outdoor enthusiasts don’t always get it right. Take for example, trail mix. It’s a go-to snack for hikers who pack the calorie-dense snack for their adventures since it’s lightweight, portable and provides an overload of calories. Little do they know, it’s mostly all fat and sugar. Not a real clean profile there! Trail mix isn’t exactly healthy, especially if it’s the store-bought kind where portions are out of control and nuts are roasted versus raw. Trail mix spikes insulin levels thanks to the excess sugar and then your body stores it as fat.

The same goes for “healthy” protein bars.


Side-by-side comparison of three different on-the go bars:

On-the-Go Bar#1 On-the-Go Bar#2 On-the-Go Bar#3
Fat – 6g Fat – 12g Fat – 12g
Protein – 20g Protein – 4g Protein – 5g
Carbohydrates – 6g Carbohydrates- 33g Carbohydrates -16g

As you can see, some of these bars have twice the fat and carbohydrates amount and a protein content that doesn’t even come close. The On-the Go Bar #1 crushes the competition when it comes to protein content. At 20g of protein it has nearly four to five times the amount of the other ones. For someone that tracks their macros, that’s a huge difference.

Introducing the BEST PROTEIN BAR™

BPI Sports formulated the BEST PROTEIN BAR™, for those with specific dietary needs and fitness goals. This newest protein formula is designed to support lean muscle gains, weight maintenance and precise macros.

The gluten-free BEST PROTEIN BAR™ has great ingredients resulting in a delicious, chewy and soft bar. It’s created with a quality protein blend made up of whey protein isolate, milk protein isolate and whey powder. With four delicious flavors including S’mores, Chocolate Peanut Butter, Cookies and Cream, as well as Cinnamon Crunch, it’s a delicious way to get your protein intake.