BPI Sports’ Donates $2,500 After Social Media “Lift in Pink” Initiative During Breast Cancer Awareness Month

May 3, 2016

BPI Sports honored National Breast Cancer Awareness month with the social media-savvy “Lift in Pink” initiative. Throughout October, BPI encouraged the public to post a photo of themselves wearing the color pink while engaging in any physical activity involving exercise and fitness, using the hashtags #LIFTINPINK and #BPISPORTS. Co-founders James Grage and Derek Ettinger offered to donate $1 to NationalBreastCancer.org per post, resulting in a $2,500 check to the organization.

BPI Sports co-founders James Grage and Derek Ettinger partnered with the National Breast Cancer Foundation to raise money and awareness throughout the month of October.

According to the American Cancer Society, about 1 in 8 women in the United States will be diagnosed with breast cancer––a statistic that is easily preventable if caught early enough. “I personally know several individuals who have battled this horrible disease. Starting a worldwide initiative to raise awareness and as much money possible seemed to be the best way for us to help” said James Grage. “The outpouring of support from BPI Nation has been amazing. A big thank you to everyone who participated!”

Facebook, Instagram, and Twitter fans came out in strong numbers on social media to show their support for the initiative by sporting pink t-shirts, sneakers, socks, and other accessories while working out. Photos of the participants can be viewed by searching the hashtag #LIFTINPINK.


BPI Sports, based in Hollywood, FL, is a leading developer, formulator and marketer of branded sports nutrition supplements sold through leading specialty retailers and distributors. BPI Sports has a commitment to delivering the best tasting and highest quality products available that help consumers reach their health and fitness goals. For additional information, please visit www.bpisports.com.


Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for eleven years, NBCF provides women Help for Today… Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.

Get Help From Our Experts
9am-5pm (EST) Mon thru Fri

Get 20% Off Your first order and a chance to Win A YEAR SUPPLY of Pre-Workouts & Aminos!

No thanks, I don't want 20% off

By entering your email you will receive promotional updates. Consent is a condition of purchase. 20% off discount eligible for first time customers only! Your code will be sent via email. For contest rules, click here.