To support Breast Cancer Awareness month, BPI Sports founders, Derek Ettinger and James Grage, will donate $1 to for every person that posts a photo of themselves wearing pink at the gym, working out or doing any physical activity involving fitness AND uses the hashtags #LIFTINPINK and #BPISPORTS.

We encourage everyone to wear pink and post your photo on Instagram and Twitter using the hashtags #LIFTINPINK and #BPISPORTS. You can wear anything pink—a t-shirt, sneakers, shoe laces, socks, shorts, armbands, hats or any other type of accessory.

The initiative will run throughout the entire month of October. Our goal is to donate up to $10,000 to, so please help us make it happen!

Check out some of the BPI Nation LIFTING IN PINK!

Let’s get out there and #LIFTINPINK!