The ketogenic diet is a high-fat, moderate-protein and very low-carb diet. It is best for those trying to lose weight quickly, not for those trying to put on muscle.We’re different from all of the keto-only companies out there. First of all, we’ve been committed to helping people reach their fitness goals for 10 years. Second, we provide products to help anyone and everyone succeed – not just those trying to lose weight. We recognize that every body is different and there’s no one-size-fits all solution to get results. Our ketogenic supplements are only one piece of our overall business because weight loss is just one goal out of many.