BPI Sports: Olympia 2014 TakeOver
September 22, 2014
This past weekend marked the 50th anniversary of the Mr. Olympia, and the show was bigger and more exciting than ever. With more than 50,000 attendees at the expo, the BPI SPORTS, IMAGE and CUTLER NUTRITION booths were the center of attention! This show was the perfect platform for BPI to launch the highly anticipated FUNNBAR™ Protein Candy Chew, as well as unveil the amazing new packaging for the entire BPI product line.
What really stole the show, drawing thousands of people to the BPI booth, was our star-studded cast. Fans flooded the booth for two days straight, to meet 4x Mr. Olympia Jay Cutler. Like a true champion he shook every hand, gave out free autographs and sold-out every last bottle of CUTLER NUTRITION. The support for the new line was off the charts! Just when you thought things couldn’t get any more exciting, the iconic Sylvester Stallone made a special appearance at the IMAGE and BPI booth, bringing the whole show to a complete stop. Lucky fans were able to shake his hand and get their picture taken with this Hollywood Megastar!
The only way you could have missed out on all this action is if you weren’t able to make it to Vegas! It was an experience of a lifetime and one the BPI Team will never forget.
We want to thank Jay Cutler, Sylvester Stallone, the BPI Bombshells, and of course all of our fans for coming out to the #Olympia50 and showing their ongoing support. This year wouldn’t have been a success without you. We hope to see you again next year!