“For the longest time I didn’t have a plan for what I was going to do with my life – and even if I were to come up with one, I didn’t have the experience or skills to achieve it. There was only one place where I felt some sense of control – and that was in the gym. I knew that if I set a goal, followed a plan, worked hard at it, and stuck to it, I could get results. I realized that these same principles that helped me build my physique could help me create success in any area of my life. This is why I say that fitness is the foundation of all my success. This is what helped build BPI, one step at a time, just like you build a physique one rep at a time. These are the principles that drive me and they are also the driving force behind BPI.”

– James Grage BPI Sports Co-founder